HLB Hellas SA took active part in consulting Avocarrot during its acquisition course by adtech company Glispa Global Group; a process that successfully resulted in the Biggest Deal Ever in the Greek start-up business.

Described as a native advertising Supply-Side Platform, Avocarrot offers a monetization solution for mobile apps via less intrusive advertising dubbed “native advertising”. Native ads take the look and feel of existing app content, so they feel less intrusive than standard banner ads. This leads to more clicks and hence greater revenue for app developers and publishers.

For details refer to: https://techcrunch.com/2016/09/13/native-mobile-adtech-startup-avocarrot-acquired-by-glispa-global-group-for-20m/